European Accessibility Act: is your e-shop ready?

European Accessibility Act for e-shops

Since 28 June 2025, the European Accessibility Act applies across the EU. In Greece it was transposed by Law 4994/2022. It requires many digital services, including e-shops, to be accessible to people with disabilities.

More than a year later, many online stores still have not adapted. Accessibility is not only a legal requirement: it improves the experience for every customer and often increases sales.

Who is affected

The law covers e-commerce services offered to consumers, as well as services such as online banking and electronic tickets. Microenterprises, with fewer than 10 employees and annual turnover or balance sheet up to 2 million euros, are exempt from the obligations for services.

Even if you are exempt, accessibility is worth it: part of your customers depends on it, and larger partners increasingly ask for it.

What an accessible e-shop needs

  • Navigation with the keyboard only, without a mouse
  • Text alternatives for product images
  • Sufficient colour contrast and readable font sizes
  • Clear labels and error messages in forms and checkout
  • Compatibility with screen readers
  • An accessibility statement on your website

Where to start

Start with an accessibility audit of your most important pages: home page, product page, cart and checkout. The technical reference for most businesses is the WCAG standard. Many issues, such as missing image descriptions or poor contrast, can be fixed quickly.

At Webrise we design and build accessible websites and e-shops, and we can audit your existing store. If you want to know where you stand, get in touch with us.

This article is for general information and is not legal advice.

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